Our Classic wipes are unscented + hypoallergenic. LOO is a 100% plant-based premium biodegradable wipe, engineered with a proprietary blend of moisturizer + cleanser that's pH balanced.

Based in NYC, we're built on the belief that the products we use should be honest and worthy of being seen.

CLEAN + CONVENIENT, NO COMPROMISE: our wipes are certified GD04-compliant flushable, which means you can prioritize your hygiene worry-free because we know convenience is essential.

FREE OF CHEMICALS + PLASTIC: Many wipes contain harmful chemicals and plastic that lead to microplastic pollution.

LOO’s are engineered with the highest quality plant-based fibers and our formula is free from toxins, dyes, parabens.

100% RECYCLABLE PACKAGING: Our packaging blends form + function with an innovative appreciation of design. Intelligently created to disassemble when finished.

Simply pop the lid off of the paper tube, and recycle the individual components.

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LOO